How to Spot Overlooked Customer Groups in a Saturated Market
Why Underserved Segments Matter In any crowded market, most competitors chase the same obvious customers. They target the broadest need, compete on price or features, and end up fighting for shrinking margins. The businesses that grow consistently are the ones that find the pockets of demand everyone else ignores. Identifying underserved customer segments is not about guessing. It is a systematic process that starts with data and ends with a clear decision on where to inves